Rytis Vitkauskas

CEO, YPlan

Rytis is co-founder and CEO of YPlan, the world's first mobile-only event booking app. Identifying the seismic consumer shift to mobile commerce, Rytis and YPlan's co-founder, Viktoras Jucikas, spotted a gap in the entertainment market. No single app or website provided an efficient way to discover and purchase last minute nights out. Together with a dedicated team of former Time Out, GetTaxi and See Tickets executives, YPlan was founded. Through the inception period, Rytis has received mentorship & guidance from the founders and managers of Skype, Facebook, Google, lastminute.com, Hailo, Geckoboard, GoCardless, Dropbox and others. Prior to YPlan, Rytis was Vice President at Summit Partners responsible for software and technology investments from 2008-2011, where he helped source, execute and manage Summit’s investments in Acturis Software (insurance SaaS) and AVAST Software (“freemium” anti-virus software).

Rytis started his entrepreneurial journey at the age of 14, founding a business in computer assembly and network maintenance in Lithuania. It was this type of early experience, which allowed him to develop the core entrepreneurial values: putting the customer first, focus on execution and honesty. Rytis holds a BA with distinction (top 5%) in Integrated Social Sciences from Jacobs University Bremen, Germany, where he first met fellow co-founder Viktoras Jucikas on a basketball court in 2003. The two have stayed close friends ever since. After Jacobs, Rytis went on to receive his MBA with distinction (top 7%) from Harvard Business School in 2008. Alongside the achievement of developing the world’s first mobile-only event booking app with YPlan, Rytis is also a published author of two books, organiser/mentor of several youth mentorship programmes, and a semi-decent DJ.


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