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alex goy

Alex Goy

Cars Editor, XCAR

Alex Goy is the Cars Editor of XCAR, a video-led channel focusing on the great and the good in the automotive world. Having worked as a motoring journalist for the better part of a decade, Alex has watched the already pretty advanced tech available in cars come on massively, yet is still looking for ways to make life behind the wheel as stress free as possible. Video, audio and the written word have punctuated Alex’s career, having worked for the likes of Auto Trader, Autoblog, The Sunday Times, Pistonheads, MSN Cars and the world renowned Cambridge Evening News. Working to push the publishing game on, Alex is keen to hear new ideas, explore new ways of delivering content and is constantly learning. He also professes to liking a cuppa.


Our sponsors, who reinforce the Hackfest kudos of looking to encourage creativity and innovation, and they provide amazing prizes for doing so!



Hack Schedule

Day 1 - 22/10/13



08:30 Registration & Welcome refreshments
09:00-10:00 APIs and SDKs get pitched by sponsors.
10:00-10:30 Meet the Mentors & Networking (Creatives and Technologists)
10:30 Hackfest starts!
13:00-14:00 Lunch break
17:00-18:00 Winding down for day
18:00-21:00 Late hack (optional)

Day 2 - 23/10/13



08:30 Welcome refreshments
09:00 2nd day of Hackfest starts

Lunch break Judges arrive and start to mingle with the hackers


Presentations to take place for the judges


Hackfest winners announced and awards presentation


Our Hack Judges

These folk play the vital role of determining who deserves to be crowned a Hackfest champ. As experts in their field they will take the time to meet our hack teams, evaluate the concept and review the presentation before deliberating over our deserving winners.

  • sophiehackathonjudge

    Sophie Williamson-Stothert

    Car Dealer, Journalist, Writer, Editor and Author

    Sophie Williamson-Stothert is a motoring and motorsport journalist who in 2012 was awarded a commendation from the Guild of Motoring Writers for her achievements within the automotive industry in the Sir William Lyons award category.

    Her craving for speed, adrenaline and

    Read More
  • AlistairHayfield

    Alastair Hayfield

    Associate Director, IHS Automotive

    Alastair Hayfield is an associate director with IHS Automotive’s technology solutions group. His areas of responsibility include electric vehicles, with a focus on charging infrastructure; and emerging technologies, including software and apps.

    Alastair joined IHS following the acquisition of IMS Research in 2012. Prior

    Read More
  • alex goy

    Alex Goy

    Cars Editor, XCAR

    Alex Goy is the Cars Editor of XCAR, a video-led channel focusing on the great and the good in the automotive world. Having worked as a motoring journalist for the better part of a decade, Alex has watched the already pretty advanced tech available in

    Read More
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Hackfest sponsors typically offer exciting prizes to encourage hackers to get involved in their projects. Watch this space to see what's up for grabs.

Awarded to the 'Best Remote API App' Rewarded to the 'Best In-vehicle Apps'

The Facts

When: 22nd & 23rd October 2013

Where: Apps World, Earls Court 2, Warwick Road, London, SW5 9TA

How to get there: http://www.eco.co.uk/p/how-to-get-here/94

Start time: Kick off at 9am

Dress code: Comfys, daps and anything else you will feel ready to code in

Visit www.apps-world.net/europe for full details & to register for a free developer pass

Frequently Asked Questions

Still left with any burning questions about the show? Hopefully you can find the answer below but if not feel free to drop us an email on info@the-hackfest.com

  • When do we find out the briefs? +

    Sponsors briefs will be made available to all participants approximately one week prior to the start of the hack. We will also introduce registered hackers to each other so groups can start to be formed, if you so wish
  • What should I bring? +

    Laptop or tablet, comfortable clothing and any gadgets or tools that may help your team win!
  • What happens if I don’t like pizza? +

    Whilst we will aim to cater to individuals, dietary requirements it is impossible to meet all requirements. We will endevour to ensure a variety of toppings are provided and there are plenty of crisps to go around. Catering outlets will also be available within the Apps World exhibition for those looking to stretch their legs and mooch around the expo
  • How big are the prizes & will I be able to take home on the plane? +

    Details of all prizes will be posted on the website prior to the start of the hack. If you havent pre-planned any transportation for potential large prizes the hackfest team will assist in arranging suitable delivery to your selected address.
  • What will I be provided with? +

    Power sockets, WIFI, hot & cold refreshments, food, seating, and beanbags for the lean-back hackers! 
  • What is Apps World? +

    The leading multi platform app event with free to attend developer workshops and exhibition. Apps World plays host to over 250 exhibitors and over 8000+ attendees including developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry figureheads. With 12 targeted workshop tracks, speed meetings, one-to-one meetings, parties, and awards the event will be tackling a spectrum of issues across the app ecosystem. Find full details and register for your free pass here – www.apps-world.net/europe
  • What is a hackathon? +

    A hackathon (also known as a hack day, hackfest or codefest) is an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects. Occasionally there is a hardware component as well. Hackathons typically last between a day and a week in length. Some hackathons are intended simply for educational or social purposes, although in many cases the goal is to create usable software. Hackathons tend to have a specific focus, which can include the programming language used, the operating system, an application, an API, the subject and the demographic group of the programmers. In other cases, there is no restriction on the type of software being created.
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Our Media Partners

Helping us connect with the industry our media partners play a crucial role in the success of The Hackfests


Meet the Host


Xavier Adam is the Managing Director of AMC Network,  a team of twenty experienced public relations, marketing and finance professionals based in eleven locations. He is an experienced communicator, marketeer and business advisor.

Having worked with several start-ups, large corporates and investment funds over the last 15 years, Xavier has developed a wide breadth of commercial experience and has done extensive work with the likes of Ferrari, BMW, VW Group and Mercedes.

His deep knowledge of future trends in transportation and powerful network in the auto industry combined with excellent knowledge of the media and venture capital scene (IPO, M&A, fundraising, business exit etc.) make Xavier the perfect host for Auto Hackfest 2013.